Ritz: Interactive Ad

Slide6
Built on top of the original EuroRSCG “Open for Fun” campaign, we asked thousands of Americans to take our survey and tell us what they considered fun. Then I  leveraged the results into an in-banner gaming experience. The result? 4 times more interaction than any previous benchmarks!
http://awardsubmission.razorfishtc.com/Ritz/Ritz_Open/Media/160x600Rich/quizSample.html

Role: copywriting, creative lead