What’s more fun?
We asked thousands of Americans to take our survey and tell us what they considered fun. We leveraged the findings to create an entertaining in-banner experience that associated Ritz with fun. The primary goal? Maximize banner interaction in an extended experience—though not necessarily requiring click-through. The result? Good times and grins.
http://awardsubmission.razorfishtc.com/Ritz/Ritz_Open/Media/160×600Rich/quizSample.html
