Insight:
Sometimes the things that nourish us most — milk, cheese, family moments — are so woven into our lives we barely notice them. The 100% Canadian Milk symbol has been there all along, standing for quality, care, and connection. We wanted people to feel that again — to see that what seems ordinary is actually extraordinary.
Impact:
We built Mosaic, a digital gallery weaving together 100+ stories through print, film, audio, and interactive media — each celebrating a reason to choose Canadian Milk. Through fluid navigation, bold photography, and storytelling that links farmers, processors, and families, we turned a simple symbol into a living reminder of trust, quality, and shared pride. A campaign that didn’t just inform — it inspired.