Show & Tell
There’s more than one way to make an impression.
Brands, campaigns, films and experiences built for different audiences and ambitions.
Featured
FilmKellogg: Make Your MoveWe didn’t interview executives. We paired them, and let the conversation do the selling.Before | After →
Brand systemEventbrite: Brand BookThe people inside the brand already loved it. This gave them the words and visuals to share it.Before | After →
EventKellogg: Own What Comes NextWe didn’t design a summit. We staged a takeover, down to the restroom signs.Case study →
Brand campaignEventbrite: Made for Those Who DoBig brands speak in broad strokes. People live block by block.Case study →
CampaignG Suite + The New York TimesThe Times was sitting on a century of photographs. The campaign made the archive the story.
DocuseriesKellogg: Optimism to ImpactI asked for 350K$ and got no. We made the series for 49K$.Case study →
PrintShutterfly: Print CampaignMost people don’t hate digital photos. They just forget about them.
CampaignKellogg: Miami 20th AnniversaryKellogg has been in Miami for 20 years. Most of Miami didn’t know.
Integrated campaignLunchables: CampaignA brand known for crackers and cheese wanted to talk about fruit.Brand & Campaigns
Product launchMary Kay: Hello Sunshine!Not another seasonal beauty push. A sugar rush of colour.
Brand systemOpenX: Make the Outside Match the InsideEveryone knew the name. Few could say why it mattered.Case study →
Brand positioningCanadian Cancer Society: Brand PositioningA rallying point, not a rulebook.
RebrandONSET Ventures: RebrandAn investment firm built on people, not formulas.Content & Storytelling
Video seriesOpenX: POV Video SeriesInfluencers don’t have to be viral. They have to be credible.
Video campaignQuickBooks: We Are the Self-EmployedI was cast as one of the self-employed, then joined the team writing it.
Anniversary storytellingPT6 | 50The PT6 engine turned 50. Pratt & Whitney Canada wanted more than a retrospective.
Branded contentDairy Farmers of Canada: Branded ContentThe everyday moments around food that nobody stops to notice.Digital & Experiences
More work
- Portable North Pole: Video CampaignNo budget, no new assets. Constraints as creative fuel.
- Berkwood Hedge School: RebrandA school that champions deliberate childhood in a culture rushing kids to rigour.
- EGGO: Website + Product LaunchNew flavours, launched for shoppers who read every label.
- Ritz: Gamified Online AdA survey of thousands of Americans, turned into a game.
- Double Stuf Oreo: The Double Stuf Racing LeagueAn open letter from the commissioner of a league that started as a dream.
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