I’m a senior brand and creative leader who brings together old-school creative instincts, new-school brand operations and a belief that the best work comes from getting the best out of people.
Over a career spanning agencies, technology, consumer brands and higher education, I’ve led brand strategy, creative direction, integrated marketing and in-house creative teams across B2B and B2C. His work has taken him from Google Cloud, Intuit QuickBooks and Shutterfly to Eventbrite and the Kellogg School of Management, with deep experience in the less glamorous but increasingly essential machinery behind the work: organizational design, resource and workflow management, agency partnerships and integrated production.
I came up through copy and strategy, which may explain my impatience with complexity for complexity’s sake. Whether the problem is a brand that needs sharpening, a campaign that needs an idea or a creative organization that needs to work better, my approach is remarkably consistent: find what matters, set a high creative bar and build the conditions for talented people to do their best work.
P.S. The cello? I started playing as an adult. Turns out being terrible at something before getting better at it is pretty good leadership training.