InsightIn an industry overrun with hot takes and fleeting trends, OpenX wanted to cut through the noise—not with self-promotion, but by creating space for real […]
Flycon: Event
InsightFollowing Eventbrite’s acquisition of Ticketfly, the brand needed more than a press release to build trust with the independent music scene—it needed to show […]
Canadian Cancer Society: Brand Positioning
InsightMost brand guidelines are written like legal documents—cold, technical, easy to ignore. But the Canadian Cancer Society didn’t need a rulebook. It needed a rallying […]
Lunchables: Campaign
InsightLunchables wanted to talk about fruit. Not a natural lane for a brand best known for crackers and processed cheese. But the opportunity wasn’t in […]
Kellogg: Event – Global Women’s Summit
The InsightKellogg has never been in the business of producing followers. It builds the kind of leaders who walk into a room and quietly tilt […]
OpenX: Promo Video
InsightThere’s no shortage of marketing thought leadership—but most of it blurs together. White papers. PDFs. Overdesigned decks with underwhelming ideas. If we were going […]
QuickBooks: Video Campaign
InsightIt started with a spotlight. I was selected as one of the featured profiles for Intuit’s “We Are the Self-Employed” campaign—an effort to reframe small […]
PT6 | 50
InsightThe PT6 engine isn’t just a piece of aviation technology—it’s a legacy. To mark its 50th anniversary, Pratt & Whitney Canada didn’t want a retrospective. […]
ONSET Ventures: Rebrand
InsightPrivate equity doesn’t often feel personal—especially in tech and healthcare, where numbers and outcomes tend to eclipse people. But ONSET wasn’t built on formulas. It […]
OpenX: Rebrand
InsightAs OpenX expanded its footprint as a leading ad tech platform, it needed a brand system that could match its ambition—flexible […]