![](https://wennerexius.com/wp-content/uploads/2020/10/Screen-Shot-2020-10-30-at-12.38.06-PM-1024x732.png)
Background: Built on top of the original EuroRSCG “Open for Fun” campaign, we asked thousands of Americans to take our survey and tell us what they considered fun.
Idea: Leverage the results into an in-banner gaming experience. The result? 4 times more interaction than any previous benchmarks. Link to animation