Insight
When the brief called for messaging around Google Cloud and AI, most would expect a tech-forward push. But I saw a deeper opportunity: to shift perception through empathy and evidence. By bridging qualitative interviews with senior executives and quantitative data from 800 decision-makers, I uncovered a nuanced truth—AI isn’t feared, it’s misunderstood. And the gap between C-suite optimism and technical teams’ hesitation was both a barrier and a creative doorway.
This wasn’t just a research report. It was a strategic mirror—revealing how brand, product, and messaging could meet different audiences where they are: not just by showing capability, but by building clarity, confidence, and trust.
Impact
I led the transformation of dense data and stakeholder insight into a structured narrative that helped the business rethink how it talks about AI—not as future tech, but as present-tense possibility. This required developing new brand storytelling pathways:
- Turning internal interviews into external messaging signals
- Translating tension points (like ethical concerns or implementation hurdles) into audience engagement opportunities
- Proposing communication strategies that served as both education and invitation
This is where strategy meets storytelling—where I thrive. I don’t just gather insights. I activate them in ways that elevate the brand, empower the audience, and move the business forward.