Insight: Britelings love working at eventbrite, yet don’t always know how to spread that love as a brand
Goal: Create a brand book that’s both inspirational and educational
Highlights: It’s digital, it has definitions and diagrams, it features an elevator pitch, it’s got a never-had-it-before core value prop, and it’s eventbrite’s first-ever Brand Book.
Background: As part of the larger Project Potential campaign, “Keep the Smiles Coming” was a Lunchables “Now with Fruit” launch
Activation: Anchored by OOH executions in New York, Los Angeles and Chicago, this was the biggest advertising and cause-related marketing campaign in its brand history, featuring: social media campaign; Times Square takeover with 7 digital video billboards; 5 interactive digital storefronts; donation to Feeding America.
Insight: Americans still want prints of their photos (otherwise they just sit as files on their phones and computers)
Idea: Remind customers that they can “make” even more of the moments they share with love ones