EGGO: Website + Product Launch

Background: Eggo wanted a warm way to introduce new flavours online
Insight: When grocery shopping, Moms read labels on everything (even if they don’t always know what the ingredients mean)
Idea: Warm breakfasts transform your family in surprising ways — so much so that we had to put a “Warming Label” on our packaging.

Ritz: Gamified Online Ad

Background: Built on top of the original EuroRSCG “Open for Fun” campaign, we asked thousands of Americans to take our survey and tell us what they considered fun.
Idea: Leverage the results into an in-banner gaming experience. The result? 4 times more interaction than any previous benchmarks. Link to animation

Chips Ahoy!: Online TV Ad

The sweetest chip on TV. The chunkiest bachelor on MySpace. And now, your most irresistible viewing companion on ABC & NBC dotcom full episode players. Featuring 4 contextual video ads and 2 interactive ads. Note: Click image to play video

Double Stuf Oreo: Manning Brothers & Williams Sisters Promo

An Open letter from the Commissioner of the league of the future

Dear America,
Not so long ago, this League was just a dream. A dream of a place where people of all ages and skill levels could embrace the spirit of friendly competition and good, clean fun.

Now, with two superstar athletes, new corporate sponsors, and special VIP rewards for our first diehard fans, that dream is on the verge of becoming reality. And just what is this “second sport” that’s causing such a fuss? I’m afraid I can’t reveal that until opening day. But you’re welcome to guess.

And I can promise you this: It’s going to be big.

The Commish

TD Bank

It’s not easy finding fun ways to talk about banking — especially in social media. But our own version of “Keep On Carry On” posters offered inspirational and informative advice to TD Bank customers on managing money as a couple. They were a social media win!