Insight
There’s no shortage of marketing thought leadership—but most of it blurs together. White papers. PDFs. Overdesigned decks with underwhelming ideas. If we were going to promote this publication, we couldn’t just be informative. We had to be unignorable. That meant treating complexity like a creative challenge—not a content crutch.
Impact
We built a high-concept, high-craft promo spot that positioned the POV as more than a publication—it became a visual codebreaker. Through original artwork and animation, we transformed dense marketing insights into something clear, clever, and impossible to scroll past. The result? A piece that didn’t just describe the value—it showed it, giving digital marketers a reason to stop, click, and actually think.
Illustrator: Carolina Lopez
Animator: Jake Matthews