The best brands don’t live on screens or shelves — they live in people.
They’re the ones we trust, believe in and choose — again and again.
That’s why I’m super focused on outcomes that connect emotion to action.
Not with noise or flash, but with work that earns attention, builds loyalty and drives real results.
Across CPG, tech, SaaS, and education — from Google Cloud and Lunchables to Eventbrite and Northwestern — I try to make things clear, not just clever. Useful, not just beautiful. Most days, I use words and strategy to make people feel things. Other days, I let my cello do the talking because it’s hard to argue with strings. And if I can bring a little humor or humanity to the work — even better.
I’m not here to be the loudest voice in the room, just the one that helps make the right things heard. And if you’re building something worth believing in, I’d love to hear about it.
Say hi.