Here’s what I know for sure: great storytelling isn’t just about grabbing attention — it’s about making people feel something and getting them to act.
That’s how businesses grow. And it’s why I help teams and agencies create digital-first activationsthat engage, build trust and drive results. With expertise across CPG, enterprise, SaaS and consumer brands, I’ve ledteams to building compelling narratives and high-performing, omnichannel marketing campaigns that drive revenue andengagement. My work spans Northwestern University, Eventbrite, Google Cloud, Lunchables, Oreo, Swerve, TD Bank andViagra. I don’t just direct from the sidelines — I work alongside teams to shape ideas, push creative boundaries, and ensure every campaign delivers measurable impact.