Creative Strategy

sheshreds_1 provides apparel, gear, and inspiration to fashionable female athletes, while giving ladies insider access to top snow, wake, skate, and adventure brands. But most importantly, it fosters a community of women empowering women. Shred on, Sisters!

Role: creative strategy, writing/editing

Ritz: Interactive Ad

Built on top of the original EuroRSCG “Open for Fun” campaign, we asked thousands of Americans to take our survey and tell us what they considered fun. Then I  leveraged the results into an in-banner gaming experience. The result? 4 times more interaction than any previous benchmarks!

Role: copywriting, creative lead

EGGO: Creative Direction

Eggo wanted a warm way to introduce new flavours online. What better way to give families a heads up than with ‘Warming’ labels. The client loved my concept so much, they extended the campaign to print and product packaging.

Role: copywriting, creative lead




hyundai-android auto

Hyundai has been at the forefront of the effort to link the power and possibilities of smartphones to the needs of drivers — from introducing the first car with Android Auto to offering advanced technology in an ever-growing array of their vehicles. It’s been great helping that digital story to unfold.

Role: Lead writer

PT6 Engine: 50th Anniversary

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Aerospace manufacturer Pratt & Whitney Canada wanted to celebrate the 50th anniversary of its legendary PT6 engine. With specialized content honoring its inventors and innovators, we created a story about power, performance, and passion. The result? A growing community of PT6-ers.

Role: copywriting, content writing

Mary Kay

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Inspired by 1960’s Americana, we launched Mary Kay’s “Hello, Sunshine!” Collection ( Limited Edition). This microsite and social media campaign was all about reinventing the timeless beauty of 1960s. Classic winged cat eye anyone?

Role: copywriting, creative strategy

Interactive Design Archive

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While most interactive “best of” award sites feature commercial work or celebrate one technology, IDA offers more in-depth accolades to coders, authors, and creators. It’s an honor to help build the story around their creative and intellectual labor. Take a look and get exposed to innovating, captivating, and just plain fun industry pieces.

Role: writing (interviews)