Insight
In an industry overrun with hot takes and fleeting trends, OpenX wanted to cut through the noise—not with self-promotion, but by creating space for real perspective. We saw an opportunity to spotlight the thinkers shaping digital media through one-on-one conversations that prioritized substance over spin. The POV series was an editorial experiment to see whether candid, insight-rich interviews could build brand credibility without the hard sell. Scott Hess—Chief Marketing Officer at Publicis Media and known for his cultural clarity—was our first test.
Impact
The result was a thoughtful, human conversation that sparked strong engagement across OpenX’s network. It reframed how the brand could show up in the market: less as a platform pushing product, more as a connector of industry intelligence. While the series was small by design, it proved that trust and depth could travel—and laid the groundwork for future editorial storytelling.
Illustrated by Islenia Mil
Illustrated by Molly Magnell
Illustrated by Nick Terry