Insight
Following Eventbrite’s acquisition of Ticketfly, the brand needed more than a press release to build trust with the independent music scene—it needed to show up. FlyCon became that gesture: a curated, annual event designed not to sell, but to listen, connect, and empower. By convening venue owners, promoters, marketers, and talent buyers, we positioned Eventbrite as a true partner to the people shaping live music from the ground up.
Impact
What began as a client event evolved into a culture-defining moment. FlyCon delivered real value through programming, community, and platform education—bridging old Ticketfly loyalty with new Eventbrite innovation. The experience deepened relationships, boosted retention, and signaled Eventbrite’s commitment to the independent live music economy with heart, not hype.