Insight
No budget. No new assets. No problem. When you’re working with imagination, sometimes constraints are just creative fuel. The goal wasn’t to make something big—it was to make something feel big. And few things feel bigger than a personal message from Santa.
Impact
We built a holiday spot entirely out of reactions—capturing the wonder of kids receiving video letters from Santa himself. No sleigh bells. No sets. Just joy, close up. The result was a whimsical peek into the world of the Portable North Pole, using what we had to make something that felt like a gift in itself. No spend. All sparkle.