Insight
As OpenX expanded its footprint as a leading ad tech platform, it needed a brand system that could match its ambition—flexible enough for scale, but grounded in clarity and purpose. We created a visual and verbal identity rooted in motion, confidence, and intelligence. Inspired by the company’s mission to build a more sustainable and transparent open web, the system had to feel both technical and human, innovative and grounded.
Impact
The result is a modular brand language—fluid gradients, structured typography, and a voice that’s bold, straightforward, and actionable. Every design element and tone cue was built to reflect OpenX’s role as a trusted guide in a complex space. From web to decks to social to internal playbooks, the new system empowered teams to move fast while staying consistent. And most importantly, it helped OpenX tell better stories in the voice of a confident leader—not just a vendor in the crowd.
Agency: Pono Design