Insight
The PT6 engine isn’t just a piece of aviation technology—it’s a legacy. To mark its 50th anniversary, Pratt & Whitney Canada didn’t want a retrospective. They wanted a tribute powered by the people who’ve built, flown, maintained, and admired it. Working with the team at w.illi.am/, I helped concept and craft a digital-first campaign rooted in storytelling, global community, and shared passion. With content that spanned pilots, plant workers, OEMs, and superfans, we built an anniversary year that honored history while keeping eyes on the horizon.
Impact
We relaunched PT6Nation.com as an editorial-style content platform, layering in a month-by-month campaign strategy across digital, video, social, and e-commerce. From magazine-style articles to interactive maps and data visualizations, every touchpoint brought the PT6 story to life. Our work helped increase media coverage, site engagement, and internal pride—turning a milestone into momentum, and a product story into a people-powered movement.
Agency: w.illi.am/