Insight
G Suite wasn’t just battling Microsoft Office. It was battling muscle memory. Most enterprise users didn’t see productivity tools as something to reimagine—they saw them as background noise. The challenge wasn’t to prove G Suite was better. It was to make people feel what better could look like. Simple. Connected. Fluid. And human.
Impact
We built a campaign that stripped back the complexity and showed what work could feel like. Elegant, illustrated stories reminded audiences that collaboration doesn’t have to be clunky—and productivity tools don’t have to be invisible to be powerful. With zero jargon and all clarity, the creative positioned G Suite as the quiet hero of transformation—where working better wasn’t just a tagline, but a truth you could see.