Insight
Influencers don’t have to be viral. They just have to be credible. The real power was sitting right in front of us: sharp minds with firsthand experience in the mess, momentum, and meaning of modern marketing. We didn’t need to stage a campaign—we needed to start a conversation.
Impact
We launched People of Vision (POV)—a three-part video series that pulled back the industry curtain. No scripts. No fluff. Just real talk from voices shaping the future of marketing: Lou Paskalis (MMA Global), Cara Lewis (Dentsu Media), Erica Schmidt (Matterkind), and Valerie Carlson (Critical Mass).
The result? A smart, stylized dose of honesty on what it takes to build better content, better teams, and better outcomes in an industry that’s still figuring itself out.
Video Production: One Floor Up