Ask: Increase lead and application start volume for degree programs; which includes 1) Driving more volume of qualified prospects to build larger RT pools and increase web actions, 2) Increasing frequency of targeted messaging to refined targeted audiences to be more top-of-mind and encourage conversion​, 3) Meeting potential applicants where they’re going by telling a compelling story about building their leadership story during uncertain/volatile times (COVID, economy/inflation)

Challenge: Developing meaningful value propositions and benefit statements to craft consumer-facing language, as well as refreshing the design system to bring consistency and cohesiveness to the storytelling.

Outcome: Blew benchmarks out of the water!