OpenX: POV Website

Challenge: How can we expand OpenX revenue and market share with brand marketers and agencies?

Insight: Become a trusted partner by giving publishers, advertisers, and data partners our answers to really complex problems — using our own ad selling and buying data and partnerships.

Outcome: POV — A learning tool for digital marketers, with highly curated content by expert business and marketing minds who share their knowledge on the most complex and contested topics in digital advertising — data and identity, audience segmentation, creative development, post-cookie optimization. [Original illustrations, editorial design; great opportunity to experiment with look, feel and sound to inform forthcoming brand redesign)].