Insight
Even the most iconic institutions sit on untapped treasure. The New York Times housed over a century of visual history — a vast archive mostly hidden, inert, and inaccessible. Google Cloud turned that dormant archive into a living, searchable platform, unlocking stories the world had never seen, and showing businesses everywhere how activating dormant data can redefine their future.
Impact
Partnering with The New York Times, we brought the “Untold” archive to life — demonstrating how powerful cloud technology isn’t just about infrastructure, it’s about transformation.
Through storytelling, brand strategy, and campaign activation, we helped position Google Cloud as more than a service: as an enabler of modern journalism, innovation, and business reinvention.