Insight
The Make Your Move series uses a documatic approach — merging the authenticity of documentary with the precision of cinematic storytelling. We moved beyond traditional talking heads to spotlight what sets Kellogg apart: its relationships. Each video pairs superstar faculty with distinguished alumni and distinguished students in unscripted, real conversations about leadership, ambition and the moments that shape both.
Impact
Filmed using a three-camera setup, the series captures nuance from every angle — reaction, reflection, and connection — without breaking the intimacy of the moment. There are no scripts, no sweeping voiceovers. Just honest dialogue, carefully framed and thoughtfully lit. The result is academic storytelling that feels alive — not polished, but present. Not staged, but deeply human.
Design Agency: Grip
Strategy, Copy, Multimedia: In-House