Insight
Most people don’t hate digital photos—they just forget about them. They live in phones, float in clouds, and rarely make it to the part where they mean something. But the desire is still there. People want to hold on to the moments that matter. Literally.
Impact
We reframed Shutterfly not as a printing service, but as a quiet act of intention. A way to take fleeting digital moments and turn them into something tactile, shareable, and lasting. The campaign reminded people they could “make more” of their memories—not just store them. Less about nostalgia, more about presence. A soft, smart nudge to bring photos out of the feed and back into real life.