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Resume

W E N N E R  E X I U S
C R E A T I V E  D I R E C T O R
[email protected]

With a positive, passionate, and personable approach — to building both brands and operational excellence — I’ve helped deepen the connection between people and the world’s most beloved brands. I believe in the power of language and visual storytelling, and for over 15 years, I’ve used that belief to unlock creative possibilities within a variety of organizations and the remarkable individuals that drive them.

E X P E R I E N C E

Senior Director, Creative
Kellogg School of Management at Northwestern University | Evanston, Miami, San Francisco September 2022-Present

  • Creative Operations: Increased project capacity by 62% year-over-year by implementing a quarterly planning process and flexible workflow framework, optimizing resources and improving team engagement to meet rising demands efficiently.
  • Refreshed creative strategies across Instagram, LinkedIn, Twitter, Facebook and YouTube, resulting in a 16% follower increase on Instagram, 13% on LinkedIn, 25% video engagement growth on YouTube and sustained brand presence across diverse demographics and seniority levels.
  • FY24 ad refresh: Drove engagement growth through strategic creative refreshes, boosting Requests for Information (RFIs) by 63% for Full-Time, 32% for MBAi, 36% for EMBA and 35% for EW programs on Meta and YouTube.

Senior Manager, Corporate Creative Marketing
OpenX | Los Angeles
February 2021–September 2022

  • Developed brand positioning and creative campaigns that accelerated DSP partnerships, supported a $14.5M revenue goal, and drove adoption of new products, including BIPOC and sustainability initiatives.
  • Improved visual and messaging consistency and strengthened content strategy, driving CTV and video revenue growth, facilitating Prebid migration and generating an $8M increase in net revenue.

Senior Manager, Brand + Creative
Eventbrite | San Francisco
September 2018–April 2020

  • Brand Strategy: Increased brand awareness by ~6% across all three audiences by creating the first core-value proposition and strengthening brand architecture, strategy, and positioning. Boosted NPS from 32 to 57 and improved marketing effectiveness by 23% by reframing marcom operations and streamlining consumer data across the company.
  • “Made For Those Who Do” campaign: Drove engagement 15x above benchmarks and reduced cost-per-click by 44% through targeted social media creative, boosting unaided brand awareness by up to 7 points in key markets. Leveraged high-impact formats like Instagram Stories and influencer content to increase ticket purchases, with these assets contributing over 50% of conversions.

Creative Brand Strategist (Consultant)
Google Cloud | San Francisco June 2018–August 2018

  • Brand + Creative Management Led customer research, strategy and brief development, creative developmentand production: AI Research and Managed the development and execution of brand awareness campaigns and initiatives: G Suite, New York Times + Google Cloud partnership

Brand Strategist (Consultant)
Mission Minded | Denver, San Francisco, March 2017–June 2018

  • Brand Development | Berkwood Hedge School, ConnectED, Khan Academy Vistamar School Led qual/quan research and brand workshops that informed overarching strategies, key messaging, and communication plans. Supervised the creation of brand guidelines and identity, including logo, colors, typography, visual system, copy/voice, photography, illustration, iconography, and data visualization

Creative Lead, Copy (Consultant)
Shutterfly | San Francisco, April 2017–April 2018

  • Creative Strategy | Shutterfly.com, Tiny Prints Developed / reviewed briefs and guidances that provided strategic insight and creative inspiration
  • Copywriting | Shutterfly.com, Tiny Prints, The Wedding Shop Crafted messaging and copy strategies for the development of print, digital, and social creative

Senior Manager, Creative
Consultant | Chicago, Montreal, San Francisco November 2011–March 2016

  • Brand Development | Croix-Rouge canadienne, Intuit: QuickBooks, Swerve Oversaw the ideation of multiplatform marketing programs for traditional, digital, and social; owned the editorial calendar, content strategy,and final copyLed brand strategy and positioning development, which included brand audits, internal and external stakeholder interviews, competitive analysis, and strategy workshops
  • Creative Strategy | Onset Ventures, Portable Northpole, Pratt + Whitney Defined and crafted storytelling instrategies, campaigns, and programs; managed the creative process while directing art and copy solutions

Senior Copywriter, Creative Lead
Razorfish | Chicago, New York
March 2007–August 2010

  • Creative Strategy / Copywriting Handpicked to join team Kellogg and co-lead the creative and strategy (after 2-year stint on Kraft Foods); collaborated with human resources to develop campaigns and content for employee branding. Partnered with the ECD to develop integrated marketing campaigns; team won numerous awards for CPG brands, including Capri Sun, Eggo, Lunchables, and Ritz

Copywriter
Digitas | Chicago, Boston October2002–April 2007

  • Copywriting Wrote and edited advertising and marketing materials for a variety of clients (AT&T, BestBuy, KitchenAid); partnered with human resources to design the intranet and craft employee content

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