We left convention at the door of this year’s Global Women’s Summit. We transformed spaces—including taking over the men’s bathrooms—and brought in an all-female photo and video crew. We even used poker as an analogy for doing business. “Own What’s Next” was more than a tagline; every moment was crafted to inspire and honor this generation of women who wield more power, wealth, and influence than any before. The goal? To send them back ready to rise even higher as leaders. This was one of the grandest marquis events we’ve hosted, including digital billboards, pop-ups and storefronts, social media and extensive content strategy — setting the stage for powerhouses that include Dean Francesca Cornering, Gwynne Shotwell and the inimitable Oprah Winfrey..