InsightMost brand guidelines are written like legal documents—cold, technical, easy to ignore. But the Canadian Cancer Society didn’t need a rulebook. It needed a rallying […]
Author: admin
Freelance Copywriter | Creative Generalist
Lunchables
InsightLunchables wanted to talk about fruit. Not a natural lane for a brand best known for crackers and processed cheese. But the opportunity wasn’t in […]
Global Women’s Summit
The InsightKellogg has never been in the business of producing followers. It builds the kind of leaders who walk into a room and quietly tilt […]
OpenX
InsightThere’s no shortage of marketing thought leadership—but most of it blurs together. White papers. PDFs. Overdesigned decks with underwhelming ideas. If we were going […]
QuickBooks
InsightIt started with a spotlight. I was selected as one of the featured profiles for Intuit’s “We Are the Self-Employed” campaign—an effort to reframe small […]
PT6 | 50
InsightThe PT6 engine isn’t just a piece of aviation technology—it’s a legacy. To mark its 50th anniversary, Pratt & Whitney Canada didn’t want a retrospective. […]
ONSET Ventures
InsightPrivate equity doesn’t often feel personal—especially in tech and healthcare, where numbers and outcomes tend to eclipse people. But ONSET wasn’t built on formulas. It […]
OpenX
InsightAs OpenX expanded its footprint as a leading ad tech platform, it needed a brand system that could match its ambition—flexible […]
Portable North Pole
InsightNo budget. No new assets. No problem. When you’re working with imagination, sometimes constraints are just creative fuel. The goal wasn’t to make something big—it […]
Berkwood Hedge School
InsightIn a world rushing toward rigor, Berkwood Hedge leans into something rarer: deliberate childhood. The challenge wasn’t just to describe a K–5 […]