WENNER EXIUS
GLOBAL BRAND & CREATIVE DIRECTOR

Transformed creative strategy for Executive MBA, Private Equity, and Executive Education, positioning Kellogg as a leader—beyond marketing—in corporate leadership, executive transformation, and financial strategy.
Leveraged AI-powered tools (ChatGPT, CoPilot), driving a 63% increase in RFIs for the Full-Time MBA, 36% growth in EMBA interest, and 35% higher engagement for the Evening & Weekend MBA.
Refreshed creative strategies across Instagram, LinkedIn, Twitter, Facebook, and YouTube, resulting in a 16% follower increase on Instagram, 13% on LinkedIn, 25% video engagement growth on YouTube, and sustained brand presence across diverse demographics and seniority levels.
Partnered with faculty, marketing strategists, and executive leadership to shape compelling narratives on enterprise innovation, healthcare, market leadership, and the evolving financial landscape—positioning the brand as a trusted authority for business decision-makers.

Led enterprise B2B tech brand storytelling, positioning OpenX as a leader in programmatic finance, ad tech, and CTV advertising—while developing thought leadership content that shaped stakeholder messaging.
Developed and executed integrated digital campaigns that strengthened brand equity and accelerated DSP partnerships, directly supporting a $14.5M revenue goal.
Improved visual and messaging consistency and enhanced content strategy—driving CTV and video revenue growth, facilitating Prebid migration, and generating an $8M increase in net revenue.
Collaborated with C-level leaders, data analysts, and agency partners to craft high-impact creative strategies that elevated OpenX’s industry leadership position.

Expanded Eventbrite’s brand reach beyond entertainment—positioning the platform as a solution for finance, corporate, and professional events, including Scholars of Finance and industry conferences.
Drove a 6% increase in brand awareness by leading digital-first campaign systems and developing the company’s first core-value proposition.
“Made For Those Who Do” campaign: Achieved 15x higher engagement than benchmarks and reduced cost-per-click by 44% through targeted social media creative. Increased unaided brand awareness by up to 7 pointsin key markets using high-impact formats like Instagram Stories and influencer content. These assets contributed to over 50% of total ticket conversions.

Google Cloud (Creative Brand Strategist): Developed AI and machine learning brand storytelling to reinforce Google Cloud’s leadership in enterprise tech, fintech, and financial services innovation. Created executive-level content strategy for G Suite, aligning messaging with innovation and industry impact. Crafted high-impact digital assets for Google Cloud + New York Times partnerships—elevating brand awareness and credibility.
CPG Clients: Developed performance-driven creative for omnichannel campaigns, balancing brand storytelling and direct-response strategy for Dairy Farmers of Canada, Oreo, Swerve, and TownHouse Crackers.
Shutterfly (Lead Writer / Creative Strategist): Led messaging strategy for Shutterfly.com, Tiny Prints, and The Wedding Shop, crafting print, digital, and social creative while providing strategic creative direction.
Additional Clients (Senior Manager, Creative): Led multiplatform marketing and brand development for Croix-Rouge canadienne, Intuit: QuickBooks, Swerve, Onset Ventures, Portable North Pole, and Pratt + Whitney. Developed storytelling strategies and oversaw content execution to ensure cohesive brand narratives across channels.

Creative Strategy / Copywriting: Handpicked to join Team Kellogg and co-lead creative and strategy—following work on Kraft, Capri Sun, Ritz, and Lunchables. Collaborated with HR to develop campaigns and content for employee branding. Partnered with the ECD to deliver integrated marketing campaigns; the team earned multiple awards for CPG brands including Capri Sun, Eggo, Lunchables, and Ritz.

Copywriting Wrote and edited advertising and marketing materials for a variety of clients (AT&T, BestBuy, KitchenAid, Kool-Aid); partnered with human resources to design the intranet and craft employee content.

S K I L L S

DePaul University, Chicago