“My day is inspired by my kids. And in the rush and fuss of their every day, it’s nice to know that a little pack goes a long way—especially for the moments I need it most.
That’s why Nabisco 12 Packs are an essential carry-along—like my planner and cellphone. Whether it’s halting a carpool hankering or a late-for-dinner pre-emptive snack, Nabisco 12 Packs are a winner. It’s a no brainer. It’s a sure thing. It’s…in the bag.”
In a busy Mom’s world, there are always moments when things can get a little nutty. Thankfully, with NABISCO 12 Packs on your side, you can toe the line with one less thing to worry about.
TEXAS STADIUM EXPLOSION VIDEO
Casey “Dynamite Kid” Rogers and Chris “Boomer” Berman of ESPN team up to detonate an historic stadium in Texas. After winning an essay contest for the dynamite difference he makes in his community, Casey gets a chance to push the button that makes a stadium in Texas go kaboom! The explosion is a blast—and triggers a $150,000 donation from KRAFT CHEDDAR EXPLOSION to charities in Irving, Texas. Watch them in action.
Mom’s Must-grab
Her first ballet recital. His pirate birthday party. Their championship baseball game. Your day is inspired by your kids’ lives. And in the rush and fuss of their every day, it’s nice to know that a little pack goes a long way—especially when you need it most.
Nabisco 12 Packs are the must-grab for a Mom’s world—the perfect family accessory for every occasion. You look good for carrying it, and every kid feels good getting it.
smiles on hand
We’re that little something making a big difference in mom’s day. We’re that moment of happiness she reaches for when things get busy. With Nabisco 12 Packs in tow, one less thing to worry about is one more thing to smile about.
“When it comes to keeping my kids happy, there’s no greater delight than the items in my purse. Whether it’s Spider-man band-aids for booboos or RITZ bits for tummy tantrums, I’ve always got a little something on hand.”
Follow the Fuse
Making your sister a human bomb? Unacceptable. Tying kitty to firecrackers? Bad idea. Princess crown made of grenades? Not cute.
We see you there, wishing…and hoping that something…anything will get blasted to smithereens! Well, slap on your safety goggles: dynamite videos, explosive activities and games that blow are just a few tick tocks away. Follow the fuse and we’ll blow your tastebuds!
The Boom Begins…
It rose from noodles. It burst with ooze. It left fun in the afterblast. No wonder C. Rex can’t get enough of that cheddar boom!
In this comic book-style world, we’ve paired C. Rex with hilarious characters in highly explosive situations. The more absurd the scenario, the bigger the cheese BOOM! And kids keep coming back to have a blast!
What’s more fun?
We asked thousands of Americans to take our survey and tell us what they considered fun. We leveraged the findings to create an entertaining in-banner experience that associated Ritz with fun. The primary goal? Maximize banner interaction in an extended experience—though not necessarily requiring click-through. The result? Good times and grins.
http://awardsubmission.razorfishtc.com/Ritz/Ritz_Open/Media/160×600Rich/quizSample.html
The Promise
“Scribbled on my lunch bag. Taped to my thermos. On a fancy little card. No matter where she left them, and no many how many colors of the rainbow she used to write them, mom’s lunch notes used to always make my day.”
We’re bringing back the lunch note—and it will do a whole lot more than make your day! Choose a design, give it to your kid… and will give lunch to a kid in need! We promise.
