Challenge: Hypothesis – Driving awareness and perception at the top of the funnel will act as a catalyst that fuels all marketing efforts of the business in the short term, while building long-term brand equity.

Insight: We are Global but events are hyperlocal. A city-based approach should allow us to connect with our audience in a deeper, more relevant and emotional way.

Outcome:As Eventbrite’s first brand campaign this was our opportunity to put our stake in the ground and show a wider audience what we do. We therefore wanted to create something that was ownable to Eventbrite, congruent with brand guidelines, and stood out amongst other brands in the category. [OOH (Digital Boards, Brooklyn Subway, ATL Shelter, Billboards), Social, Paid, Events, Mural, Influencer Challenge]