Challenge: How do you humanize a private equity firm for IT and medical technology industries?
Insight: Lean into their historically unwavering support — and how they envelop there clients with insight, hard work, and constancy through every step of the process
Idea: With ONSET, there is no magic number. No clever algorithm. No single formula. But there is one ingredient: the promise of support from start to success. This is our unformula to success.
Output: Brand Platform, Brand Messaging, Brand Identity, and Microsite

Role: Lead Writer/Strategist