Insight
Kellogg has always had a stronghold in healthcare education. But in a world where facts fight for attention, excellence alone isn’t enough—you need story. Real, layered, human story. So we took a hard look at our richest source material: three weekends of deep, immersive learning inside the Healthcare at Kellogg Deep Dive. And we asked, what if we didn’t just record it? What if we followed it?
Impact
We didn’t make a recap. We made a documentary. A four-part docuseries shot over three months—tracking MBA students as they confronted the complexities of the healthcare system, challenged faculty, and each other. Tense moments. Sharp thinking. No easy answers. This wasn’t about showcasing content. It was about crafting a narrative that captured what transformation actually looks like. And in doing so, we set a new benchmark for academic storytelling at Kellogg—one that moves with the urgency and nuance of the real world.