Insight
Miami has become a global business capital, but awareness of Kellogg’s 20-year presence in the city remained limited. The anniversary was an opportunity to position Kellogg Miami as the face of business education in the business capital of the Americas.
Impact
Created an integrated campaign spanning out-of-home advertising at Miami airports, digital placements in The Wall Street Journal and The New York Times, executive storytelling, social content and a landmark anniversary event. Designed to build awareness, drive enrolment and strengthen relationships across the U.S. and Latin America.
Creative Agency: The Times
Strategy, Creative Direction + Multimedia: In-house